Project Title: Multimedia Campaign Management for “Million Poet” Program

Project Summary:

Over a nine-month period, I spearheaded the design, video production, typography, and promotional content creation for the “Millionaire Poet” program. As a key contributor, my responsibilities included crafting engaging and visually appealing videos, writing compelling copy, and designing promotional materials for each poet featured in the episodes. The produced content was strategically disseminated across various social media platforms, including Facebook, Instagram, TikTok, and Snapchat.

Key Responsibilities:

1. Design and Video Production: Led the creation of captivating designs and videos, ensuring a visually stunning and cohesive representation for each poet.

2. Typography and Copywriting: Crafted impactful typographic elements and compelling copy to enhance the narrative and storytelling for promotional content.

3. Advertising Campaigns: Developed and executed promotional campaigns, creating both informative and enticing videos to boost engagement and anticipation for each episode.

Achievements:

• Successful dissemination of promotional content across major social media platforms.
• Increased engagement and viewership for “Millionaire Poet” through strategically designed campaigns.
• Consistent brand representation across diverse social media channels.

Next Steps:

1. Content Collaboration: Collaborated with poets to ensure their unique voices and stories were effectively communicated in the content.

2. Campaign Analysis: Monitored and analyzed the performance of each campaign, adapting strategies for optimal engagement.

3. Cross-Platform Promotion: Ensured seamless integration and promotion across all social media platforms.